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  • Writer's pictureDaniel Addy

How Cloud Computing is a Game Changer for Media and Broadcasting Industry

For all that cloud computing in and of itself is not a new entity, its embrace by business and their new-found use of it is changing the way in which we do business. Changes in technology and in consumer choices have made the use of cloud technology far more prolific.

Massive changes in technology and the way consumers behave is driving a metamorphosis in the way in which we view and interact with our media. It’s also a driving force in changes in the way that broadcasters and media companies are delivering the content to our customers.

We as consumers are migrating away from traditional radio and television and are watching more, listening to more, in an online venue. We’re spending more time on the road, and that means we are listening and watching more on connected devices. Those devices run the gamut from a telephone to a 15 inch tablet. This makes a major disruption in the field of broadcasting. Consumers are insisting on more choices in the way that they view news, listen to music and watch the latest television programs.

Providing a wide array of options as well as flexibility is difficult at best. The very proliferation of different devices spurs the need for new and more flexible software and hardware since the current situation puts a notable strain on what is currently in use.

At the same time, business models must also become more flexible as regards broadcasting and media.  Broadcasting and media have traditionally not embraced the newest and the most forward thinking technology.

Today that is no longer an option. Determining the audience to which they are playing and making sure that they have the networking and the methodology available to play to that audience competitively is imperative in order to stay ahead of the competition. Customers are using many different types of electronics to listen to news and media online.

They expect that no matter what they are using, the media that they are using will be able to be easily viewed and that their device will be catered to as if it were mainstream.  For the most part that is actually happening. The media companies are implementing the means to provide media to nearly any device that is trending or up and coming.   They are able to do so by means of the many different types of technology that are available today.

The vast array of new technology that is available today, in conjunction with cloud networks will make a huge difference to the ability of the media to provide entertainment and news to the mainstream. The embracing of that new technology will keep media companies moving forward and building a bright future for themselves.

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